The link between low income and low academic attainment is greater in the UK than almost any other developed nation. Children eligible for free school meals are less likely to get good GCSEs and go on to higher education. This makes it more likely they will struggle throughout their lives, widening social inequality. It’s a cycle Teach First is determined to break.
This was all about making a meaningful, can’t miss contribution. The campaign was innovative, digitally-led and content-driven, designed to communicate Teach First’s mission, the opportunity of leadership and the challenge of teaching in schools in some of the UK’s most deprived areas. The strategy was designed to appeal to those who had never considered teaching as a career option.
The campaign not only achieved the original objectives of attracting more, higher quality potential teachers, it had a halo effect on general brand awareness. This impact cannot be underestimated – those candidates will go on to change the life-chances of thousands of pupils and join a growing movement of leaders working to end educational inequality.
(indicating a large increase in engaged, better informed, higher quality candidates)