Encouraging students to make the future

Shell Ideas360 is an exceptional global competition. It inspires students to develop ideas that tackle pressures on the world’s energy, water and food resources. Shell wanted to promote the competition in a way never done before. It wanted to engage with students on a personal level, showcase game-changing innovation and the power of human ingenuity, position Shell as a pioneering place to work and encourage students to get involved in Shell Ideas360. A traditional event wasn’t going to cut it, so we created a series of one-of-a-kind roadshows in the UK and USA.

Imagine moving objects using only the power of your mind. Or creating your own upbeat music using solar panels, light switches and gas burners as instruments. What if you could generate renewable energy from the power of your footsteps? Well visitors to this one-of-a-kind roadshow experienced all of that and more.